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The Road to Small Business Success is Paved with Persistence

 

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Thursday, September 6, 2007


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    Thursday, September 6, 2007

The Road to Small Business Success is Paved with Persistence
Starting a business requires you to complete a number of steps and make some key decisions. Though part of your overall plan, you?ll need to decide on a business structure, and obtain the necessary licenses and permits. In addition, determining which financing options will meet your short-term needs and long-term goals is crucial.

However, none of these factors make a difference if you don't pursue your objective with PERSISTENCE.
Business ideas may pop into your head from time to time, and if you think you want to give one of these ideas a go, research the may aspects of starting your own business. One of the most important things you can understand is that building your business slowly will help it succeed-many businesses fail because new owners overzealously try to build a large company from the start. In the end, you have a better chance of making more money with your new business if you take things one step at a time.

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Did you know?

In starting a small business you should never think you can do it alone! One of the best ways to insulate yourself against business failure is to find and work with a mentor, someone with business experience who can guide and assist you.
A good resource are the Small Business Development Centers which can link you to organizations to help your small business grow and prosper.

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If you business idea is something that people are eager to jump on board with, be careful that you do not schedule more work for yourself than you can handle. There is a certain element of supply and demand in every business, so be careful to try to balance this aspect of your company. If your community, for example, has no child care program and many working parents, you can consider providing a baby-sitting service. However, although 20 mothers may call you about potential openings, you cannot closely and safely provide care for 20 or more children every day, at least not if you are the sole owner with no employees. Although it is tempting to make as much money as possible, do not compromise on the quality of your service or product-after time, you may be able to charge higher prices or take on a few employees to create a bigger supply for your demand.

Also, remember to think your business through before opening. Do lot of research on your customers and your competition in order to ensure your business will run smoothly. You may feel rushed for time, but by building your ideas slowly and therefore more thoroughly, your business is more likely to succeed. This may seem difficult at first, since you will be spending money without making any, but attention to details in very important to be confident that your business will start on the right foot.

A final thing to consider is the amount of money you are spending at start-up. Do you truly need the best and newest equipment to do your work? Will you honestly have a use for billboard advertising when business cards might work just as well? Start on a small-scale. It is easy to grow but difficult to scale back your business and still make a profit. Overall, this is the main thought when starting a business-begin small and slowly build it up to its full potential over the course of many years. By doing this, you can create a strong foundation for a business that cannot fail.
Michael Saunders has an MBA from the Stanford Graduate School of Business. He edits sites on Starting a Small Business and Ideas to Start Your Own Business.


Your Home Business Can Be Just About Anything You Want It To Be!
Your Home Business Can Be Just About Anything You Want It To Be!By Lawrence StepanowiczA home business can be anything you make it, whatever you wantit to be, whether you work at your computer or work outdoors.But before you get carried away, ask yourself this:"Do I really want a business at all?"Not long ago, I heard a representative from an online leadcompany, a company that generates leads for the NetworkMarketing industry, say that many of the people who come throughtheir home business website are really looking for an onlinejob. The Internet equivalent of stuffing envelopes or some othersimple task.Knowing this, they now screen out the homeworkers to ensure thequality of the leads they supply.Would screening leave you out?Maybe what you really want is a more rewarding job!Or just a spare-time task that will bring in a few extradollars, now and then.If it really is a home business that you want, there are somedecisions you'll have to make and some challenges you'll have toface.There are also some things you'll have to avoid.What do I mean?The Internet is rife with unproven schemes and bona-fide scamsthat are being passed-off as business opportunities.A lot of them abuse the Multilevel Marketing model by offeringproducts or services with little or no real value to give theirso-called opportunity the appearance legitimacy and keep itabove the pyramid laws. These can include overpriced web hostingthat isn't used by most of the participants and overpriced,online newsletters that go unread by most subscribers.The untold secret behind such programs is that no one reallywants the products for themselves, they just want to make moneyby promoting the make-believe businesses on the hype-drivenpitch: the one they fell for.Safelists are another favorite scheme. For a recurring monthlyfee, you can send email to every member of the safelist andreceive hundreds or thousands of emails from everyone on thelist in return.Nearly all of this email is funneled into junk accounts,expressly set up for that purpose at yahoo or hotmail, anddeleted. It's the old game of sellers trying to sell to othersellers... incestuous marketing with an unhealthy outcome: youspend your money, you waste your time, and you ultimately lose.Mail-order had a similar inner circle of so-called dealers anddealer wannabe's who whiled away the hours and wasted theirresources circulating an endless stream of 'hot new' moneyschemes among themselves.With subsidized postage a thing of the past, this game hasbecome too expensive to play but as we all know, email is prettymuch free which means SPAM and safelists are where itselectronic equivalent now resides.And there are also the money games that don't even pretend tooffer a useful product.A legitimate business offers a real product or service.And a legitimate home business takes thought. It also takes work.A lot of people try to bypass the thought and work that's neededby signing on to a scheme they hope will magically put moneyinto their pockets without having to use any brain power or verymuch effort. What's worse, when it doesn't prove to be the magicticket to wealth they had envisioned, they abandon it for thenext irresistible set of hype-driven promises they see.A real business doesn't work that way.Businesses are built with time, money, thought and effort...consistent effort over the long term.But because sharp con artists know that fabricated promises thatturn on greed glands are exactly what so many want, they're theones who put in the thought and effort necessary to quicklyseparate the thoughtless and the lazy from what little moneythey do have.There are legitimate MLM's and Network Marketing companies outthere. They sell real-world products that people buy and use...products with intrinsic value that often outclass their everydayrivals on store shelves.So if you do want a home business, don't automatically write-offMLM.Today, a good MLM can be a quick way to start a home businessbecause most companies will do the order-taking, paperwork, andproduct delivery leaving you free to do the marketing... thechallenging, fun part of the business... and the part thatactually brings in the money in Multilevel Marketing or anybusiness.If you get into a business like landscaping, for example, youstill have to do marketing if you hope to acquire customers andmake any money. And do everything else, besides, or hire somegood help to do it.Multilevel Marketing companies supply the products, services,and infrastructure. And the hired-help that takes care of mostof the details, leaving you free to concentrate on the goodstuff.Viewed realistically, any business in which you're doing themore mundane tasks, yourself, is just another job. And probablynot a very good one, at that!So what do you want your business to be?Do you really want a business at all?Are you ready to give it the thought, work, and time it requires?Look to yourself for some honest answers.It's the only way you will ever find both happiness and successin any business... online or off.It's also a good way to keep from getting ripped-off.Most important of all, it's the only way of making your businesswhatever it is you want it to be.----------Reprinted from the Dollar Lines Online original contentnewsletter. For a free subscription and a free Extra PayCheck From Home Start Up Kit visit:http://dollarlines.com


The Ultimate Home Business Secret?
The Ultimate Home Business Secret?by Brian LiHead of the UK's Business Growth CentreAny study of Game Theory shows you how to use co-operation to youradvantage. In the small business world, using strategic alliancescan pay big dividends.You are instantly able to leverage the goodwill of a competitorto your own advantage and, in the process, offer your customersa wider range of services that will boost your own profits.However, there's always been a problem here: many pastJoint Venture Schemes have been complex and many small businesseshaven't experienced the enormous benefits that can be achieved,almost instantly!Here's some really innovative ones you should be using right now.They can be adapted to any small business with great success.The longer you wait before implementing them, the longer youlose out on those enormous profits that can rightly be yours.No expertise requiredNo matter what you sell, think of related services that your clientmay want - you don't have to possess the expertise to provide them.For example, if you're a carpenter, your client may need plumbing,electrical or building services.If you can recommend someone you respect, you can then obtain apre-negotiated referral commission when your client purchases theservices you recommend. If they are one of your present customers,an endorsement from yourself will almost certainly be acceptedbecause of the trust you've already built up.Keep it localYou can also send genuine-discount coupons for your services tolocal businesses.A great secret here is to print the company's name on top ofyour coupon to give the impression your joint venture partner(ie the company) has made a real effort to obtain your discountcoupons for their employees. You can use software for producingcoupon designs/certificates etc that can be personalized.This type of joint venture can bring you great dividends almostimmediately. Why not take it one step further and promise to paythe company a small percentage of every purchase. They're much morelikely to accept your offer this way.How to make a profit from a lost sale!How many potential customers has your business lost to rivalsbecause they offered better payment terms, or a wider range ofproducts/services for their needs, or just because they didn'tlike one of your sales professionals?Well, if you follow this cutting edge strategy, you can discoverhow to receive a greater income from lost customers than from thosewho buy your particular product or service.For example, if only 5 people out of 100 potential customers buy fromyou, they must be making their purchase elsewhere, for whateverreason.However, if you enter into a strategic alliance with your perceivedcompetition, to offer them your non-converted sales leads, you canreceive a pre-negotiated sales commission if your supplied leadsresult in a purchase.This means that if you can't offer a potential client what theywant, you can direct them to a rival you respect, with whom youhave created a strategic alliance, and who can offer a wider rangeof products/services and payment options.If you have a choice of rivals, point out, as a negotiatingstrategy, they will probably lose your recommendation to anotherrival with whom your joint venture has been agreed. Alsopoint out, they are first in line to negotiate this exclusiveagreement with you in your area.And this works both ways, especially if they are in danger of losing anon-converted lead forever - they can send those "lost" potentialclients to your business and earn their pre-negotiated commission.Try it right now and see for yourself the amazing results you canachieve.Cross SellingCross-selling can also be seen as a form of joint venture. It canboth increase your sales and also give your customers a betteroutcome than their original purchase decision.For example, if you sell computers, it would be enormously beneficialto lots of your customers if you offered training courses in thesoftware they purchased, or maybe you could also offer a fullinstallation and basic lessons in using a computer for an extra fee.If you don't possess the expertise to do this, negotiate a strategicalliance with a local company you respect.If you are running a hotel, you can sell local tours in your areato your guests, or sell local theatre tickets, travel tickets etcon a commission basis.General shops can also offer photocopying, fax, cheque cashing,money transfer, photo processing, Polaroid Passport Photos and otherrelated services to significantly boost their services and profits.Also enter into strategic alliances with other businesses thatcomplement your own product or service. For example, can you displaygoods from other businesses in your premises for sales commissions,or for a display fee?The possibilities are endless. Just ask yourself this question?What else can I offer that is connected with my main businessand will benefit my customers? What joint ventures can I enter into?The knowledge in this article can pave the way for enormous amountsof extra business coming your way. Don't waste another minute inthinking about it. It can only be yours if you take action right now!Welcome to a rosy future.About the AuthorBrian Li is head of the UK's Business Growth Centre.http://www.businessgrowthcentre.comNO Boss v NO Job v NO Stress v FREE Trial!Grab a SNEAK PREVIEW and gain insider accessBEFORE everyone elsehttp://www.hitsusa.com/go/00001083Copyright (c) 2003 Brian Li